Breathe In Breate Out

About Us

BIBO stands for Breathe In Breathe Out! As the name suggests, Bibo stands for respiratory wellness with a range of premium products for catering to both acute and chronic needs. Our products help you deal with cough, cold, nasal congestions effectively and naturally. Bibo is also a reliable companion of dealing with sinus and asthma episodes naturally while improving immunity.


What we stand for?


Strengthening the immunity to fight against various pathogens


Identifying the underlying causes of respiratory problems


Imbibing the strengths of Ayurveda and modern medicine.

Who We Are?

We are a group of passionate people who aspire to create a healthy possibility that enables families to enjoy every day –even when they are sick. Usually people have the same self-care standards and rely on the same brands which people used to decades ago, whereas the pathogens such as virus and bacterium keep evolving and mutating. And to ensure we fight with it effectively is to have an active immunity.

Bibo Team

Vikash Kumar

Vikash Kumar

Co-founder & CEO

Vikash founded Hilt Brands in 2019 and launched its first brand Bibo in 2020. Bibo (Breathe in Breathe out) stands for "free and clear breathing for all." An alumnus of prestigious institutes IIT-BHU, Varanasi, and IIT Kharagpur, Vikash spent 10+ years in investment banking before starting his own venture. Bibo got into the coveted list of top 100 challenger brands in India in the recent list published by YourStory Brands of India.

Saurabh Saxena

Saurabh Saxena

Digital Marketing Leader

Saurabh has done his Bachelor in Dental Surgery from Rajasthan University of Health Sciences. He has worked as a clinical assistant in oncology at Soni Manipal hospital Jaipur for three years. Having a strong inclination toward management, Saurabh pursued his management degree from the prestigious Goa Institute of Management and was awarded Student of Year and Best Academic Performer in his batch. He also worked in Narayana Health and was a member of the core team responsible for bringing digital transformation.

Sagar Sheel

Sagar Sheel

B2B Sales Leader

Sagar is a people person with a forte in networking. He has completed his B Pharmacy from PES College of Pharmacy, Bangalore. An expert in pharmaceutical sales, Sagar has vast experience working on various corporate and institutional accounts for pharmaceutical market leaders, including Merck(MSD), Abbott, and Giver Nutrition. Sagar is a voracious reader and particularly likes reading Non-Fictions. He also owns a private book collection. Sagar loves to explore new cultures and travel.

Shreya Shree

Shreya Shree

Design and Social Lead

Shreya has pursued a Bachelor of Design from the National Institute of Fashion Technology. Her forte is Fashion communication and visual design. She has a keen interest in fashion styling and publication design. She loves challenges and enjoys taking up new tasks to broaden her knowledge. Shreya is very sharp, proactive, and has a strong inclination toward social media channels.

Kanchan Jangid

Kanchan Jangid

Pharma Associate

Kanchan is a Pharm D graduate from The Oxford College of Pharmacy. A gold medalist in her batch, Kanchan has a strong affinity for pharma research. She wants to bring a revolution in the health care delivery of our country. She likes evaluating the conventional forms of medicines and looks for an opportunity to improve their effectiveness and minimize their adverse effects. She likes watching comedy shows and cooking in her leisure time

About Hilt Brands

Bibo brand is owned by Hilt Brands India Private Limited, a fast-growing consumer healthcare products company with global outlook. Hilt Brands has a team of healthcare experts and has multiple globally recognized partners for product development and curation of wellness ideas.

The Hilt of the sword enables one to wield it and defend oneself; similarly, our immune system acts as the weapon which fights every disease-causing bacterium. And this is primary motto of Hilt Brands, to enable you have a sharp immunity!

Bibo is exclusively marketed by Hilt Brands with headquarters in Bangalore, India. Also the Bibo Trademark is is registered and owned by Hilt Brands India Pvt Ltd. For any enquiries related to the company and its affairs, please contact us at

Quality Assurance

All products go through multiple quality and safety checks. All Bibo products are certified by Ayush Department and have valid quality certificates received from concerned authorities.

Apart from regulatory requirements, we also have focused groups where a closed group of people first try the products for some time, provide inputs to improve the products. Only then a product is introduced to market.

We make sure to use curated hand-picked ingredients and only use the best grades of raw materials available to make our products.

Still, if any customer is not satisfied with our product, we offer 100% Satisfaction Guarantee under which a customer can claim full refund through email or whatsapp in few clicks.

Ayush Logo

 Bibo Yeti: The Mascot

Bibo Mascot

Bibo has adpted a Himalayan Yeti figure as the official mascot. Is it a well calculated move or just a business hunch? Let us find out…

The Asia’s own abominable snowman, the Yeti is a figure from the folklore that is conceived to be bipedal and residing in the Himalayan Mountains. Old mythical tales suggest that it dwells on the Himalayan snow and often below the snowline. It has often left its tracks on the snow which has compelled various expedition teams to go on a remote mountain expedition in search of the mythical figure, but all has so far gone in vain.

A Himalayan Yeti reflects the thought of being fit and strong in the highest altitudes on earth and while facing most adverse climates, low oxygen levels etc! If an Yeti is out there, it must be having the most advanced immune system in any mammal on the earth!